The progression of ‘Maze Runner’ over multiple platforms happened quickly after the release of the book. Things such as comics, games, movies, and the film’s soundtrack were quickly circulated. But why? Why was this book scattered over many channels? To gain the interest and engagement of a broader audience! By spreading the text across further platforms, it became viral – receiving a greater fan base. With the distribution of images, memes, parody videos, etc., the Maze Runner community grew, and is still continuing to grow. Creating a connection with the audience led to a community based engagement. A larger fan based community leads to a greater revenue for those involved with the making of the book and film.