Fame and fortune are no longer out of reach! Everyday people are beginning to gain fame. How, you ask? MEDIA PERSONAS! It is as simple as creating an account (persona) on a media site(s) and becoming a micro-celebrity by distributing digital objects online; eg. videos, images, etc. But when posting to media using a persona, are we really portraying who we truly are?
When posting to media platforms we usually only represent parts of who we are and everything else is often influenced by celebrity personas.
An example of this is fitness personas on Instagram. Katya Henry is a clear example of a media persona. Who Instagram consists of workout images focused mainly on her butt! By using fitness as a base for her online presence she has gained plenty of followers and her images have been shared on many media platforms – I suppose having a perfectly toned butt is just a bonus!